I came across a new domestic violence ad in the UK that is an awareness tool and part of a campaign. The email introoducing it said:
In the wake of Chris Brown's headline-grabbing altercation with Rihanna earlier this year, domestic violence has become a de rigueur topic of conversation on the U.S. talk show circuit.
The U.K., however, is trying to get the word out in a more viral manner. Cut, an intentionally disturbing new PSA starring Keira Knightley, and put together by the British antidomestic violence charity Women's Aid, was released today.
The link below will bring you to the PSA that is being launched in the UK. I warn you that it is disturbing and graphic. They are taking the approach of showing it, naming it, and talking about it. They are not hiding it - as we do here in the U.S.
http://www.eonline.com/uberblog/b107349_keira_calls_cut_on_domestic_violence.html
What do you think of it? Should the U.S. take an approach like this? Should Cleveland?
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2 comments:
Domestic violence is cruel, unjustified, and yes, as violent as the video shows. I don't think we have to "soften" it or make it less harsh in order to protect the sensitivity of the audience. It is what it is. What this video shows is the every day life of millions of women worldwide, just because they are women and their partners believe they can use violence as a tool of dominance, power and control. Let's make it visible, let's call it like it is.
Pretty nice information. it has a better understanding. thanks for spending time on it.
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